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SEO (Search Engine Optimization) is not an exact science. The are established basics that have been proven to work consistently as well as good and bad subjective statements that can also change their application in a timely basis - meaning: today's best voodoo may not work at all tomorrow.
So called "SEO experts" and witch doctors have a lot in common and this has consistently been proven over time.
This can be passive - the result of the "right EMD domain name."
Then there are earned type-ins, or direct traffic, based on the value of your content that has been discovered by site branding, usually brand marketing and massive advertising. People using the Internet find you by non SEO means and continue to use your site based on its branded value - amazon.com, google.com, ebay.com are some of the well known examples of this. You say this is not SEO this is branding? These two traffic values overlap and what I mean by that: Often people will type just the SLD part of your domain name (the SLD is the part if the name to the left of the dot (google.) and your name will come up first in that search only if your name is well optimized for SEO or you use paid search ads like AdWords - SEM (or Search engine marketing). Bottom line unless you are super famous you must have on page SEO to take advantage of your costly branding.
These two types of referrals or direct site entries are called earned visits.
The Google ranking algorithm is made up of 200+ factors - too many to really understand including many that are content specific and rarely apply. Many of these 200+ factors are not that influential in your page placement (SERP) scoring so we will concentrate on the factors with the greatest weight and importance in your SEO success.
Google is constantly rolling out algorithmic traffic updates so whatever is said here may not apply in a week. So, it is important to focus on the factors that remain static over a long time.
Quality and not the quantity of backlinks. If you get a site wide (like in the footer) backlink it will count as one link no 20-1000+ Checking you competitors who are at the top for their backlink profiles will give you an idea of what will rank. I am not saying to copy them but you should learn the reasons for their success in SEO and the SERPs that they are getting.
This is the most important point - the value of a link.
If your website gets a link from a someone high in the SERPs that is like a vote of confidence in what you have to say. Conversely, if most of your inks are from nothingblog.com comment Spam you will end up penalized in the SERPS. I think you can carry this line of thinking as far as respectable social media, such as Twitter as an example, if your Twitter feed is all links to your content with very little other commentary,you have effectively turned what could have been authority site into a Spam operation outbound to your website - destroying you website's SEO efforts unintentionally.
Referral pollution can be a real problem. Too much bulk traffic will raise a website's bounce rate and send a negative signal to the search engines (primarily Google).
Of all referral traffic the ratio of bulk to organic should be no more that 66% [bulk]:34% [organic] if you want a mid-value bounce rate of less that 60%. This rate assumes that you have a solid 25% or better direct [type-in] traffic profile.
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